Privacy Policy

EFFECTIVE DATE July 2022
Dated: July 27, 2022

Bella Dahl (EMJ Apparel Group) recognizes that you care how information about you is used and shared. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for this Web site.

WHAT INFORMATION ABOUT ME IS COLLECTED AND STORED?

Personal Information or personal data means any information about an individual from which that person can be identified. It does not include information where the identity has been removed (“Anonymous Data”).
We and our third-party service providers may collect, use, store and transfer different kinds of Personal Information about you that we have grouped together as follows:

Identity Information includes name, username or similar identifier, title, date of birth, and gender.

Demographic Information includes zip code, age and/or income.

Contact Information includes billing address, delivery address, email address and telephone numbers.

Financial Information includes bank account and payment card details.

Transaction Information includes details about payments to and from you and other details of products or services you have purchased from us.

Technical Information includes internet protocol (IP) address, your login data, browser type and version, time zone setting and geographical location, browser plug-in types and versions, operating system and platform and other technology or other unique identifier (a set of numbers or characters that is assigned to your computer, mobile phone, or other device when you are on the Internet (“Device Identifier”) for any computer, mobile phone, tablet or other device (any of which are referred to herein as a “Device”) used to access the Websites.

Profile Information includes your username and password, purchases or orders made by you, your interests, preferences, product feedback, and survey responses.

Usage Data includes information about how you use our websites, products and services, including all of the areas within our websites that you visit or use and the time of day you visited the Websites, among other information.

Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Location Information includes information about your location using a variety of technologies, such as GPS, IP address, and connected or nearby Wi-Fi networks.

User Content Information includes text (including questions, comments, and suggestions), pictures, audio, videos, or other content (collectively, "User Content") you share by participating and posting content publicly in reviews, interactive features, or other communication functionality (“Community Features”).


We also collect, use, and share Aggregated Information such as statistical or demographic information for any purpose. Aggregated Information may be derived from your Personal Information but is not considered Personal Information in law as this information does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Information with your Personal Information so that it can directly or indirectly identify you, we treat the combined information as Personal Information that will be used in accordance with this Privacy Policy.

We do not collect any Special Categories of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

IS INFORMATION COLLECTED FROM CHILDREN?

This Web Site is a general audience website and is not directed for use by children. We do not intend to collect Personal Information from anyone who is under the age of 13. If you are under the age of 13, you should not provide any Personal Information to us and you should use this Web Site only with the involvement of a parent or guardian.

WITH WHOM DO YOU SHARE YOUR INFORMATION?

We do not share your information with others, or sell or rent to others, any personal information that you provide to us through this Web site or through our Customer Service Department, except with your consent or as described in this Privacy Policy. We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. We provide personal information to these third parties, but we authorize them to use this information only in connection with the services they perform.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Web site and, where applicable, through our Customer Service Department in connection with this Web site, and do not necessarily reflect our practices with respect to information gathered through other Web sites that we operate or through other off-line or on-line means.

If you have any questions regarding this Privacy Policy, you should contact our Customer Service Department.
We may release personal information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of EMJ Apparel Group, or any of our respective affiliates, business partners, customers or others.

We may share non-personal statistical information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web site during a specific time period or purchased a specific product through this Web site. This information generally is shared in an aggregated form.

We provide personal information to third party marketing partners for commercial purposes, Bella Dahl provides individuals in all states with the right and means to either delete/erase OR object to the processing or restrict the use of personal information.

As with any business, it is possible that as our business develops, we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that EMJ Apparel Group, or substantially all of our respective assets, are acquired by a third party, such information may be one of the transferred assets (unless the information was collected under a previous Privacy Policy that did not permit such disclosure). Under such circumstances, EMJ Apparel Group, as the case may be, would to the extent possible require the acquiring party to follow the practices described in this Privacy Policy.

WHAT STEPS ARE TAKEN TO KEEP MY INFORMATION SECURE?

We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department.

You may request that we not share your personal information with third parties for direct marketing purposes or that we delete your personal information from our database by contacting us at: https://www.belladahl.com/pages/contact or write to us at:

Bella Dahl, Online Customer Service1526 S Broadway, Los Angeles, CA 90015

HOW CAN I ACCESS, CORRECT AND UPDATE MY PERSONAL INFORMATION?

You can access, correct and update certain personal information that you have provided to us by clicking on "Update Account" within the "My Account" area of this Web site.

CAN I INDICATE WHETHER OR NOT I WANT TO RECEIVE PROMOTIONAL COMMUNICATIONS?

You will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Additionally you may e-mail us at our Customer Service Department.

or write to us at:

Bella Dahl, Online Customer Service
1526 S Broadway, Los Angeles, CA 90015

Please note that any request to be removed from such mailing lists may take up to one (1) week to become effective. Even if you are removed from any such list, if you order online, we will send you an email confirming your order and may need to contact you by phone, email, or regular mail if we have questions about your order.

WHAT HAPPENS WHEN I LINK TO OR FROM ANOTHER WEB SITE?

This Web site may contain links to Web sites operated by third parties. Please be advised that the practices described in this Privacy Policy do not necessarily apply to information gathered through these other Web sites. We encourage you to be aware that when you leave this Web site you should read the privacy policies of each and every Web site that you visit.

f you have accessed this Web site through a link from certain of our advertising or marketing partners, this Web site may include a frame of the applicable advertising or marketing partner. Nevertheless, the information you provide to us through these framed Web pages is collected by us, and our use of this information is governed by this Privacy Policy.

WHAT ABOUT CONTESTS AND SWEEPSTAKES?

When we run a contest or sweepstakes relating to this Web site, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed.

WHAT ABOUT ONLINE SURVEYS?

We may from time to time conduct on-line surveys. When you complete an online survey, we may ask for certain information including your age, zip code, shopping habits, email and/or mailing address. This information will be treated in accordance with this Privacy Policy.

HOW WILL I BE INFORMED ABOUT CHANGES REGARDING THIS PRIVACY POLICY?

If we make any material changes to this Privacy Policy, we will post a notice on this Web site notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Web site periodically to see if any recent changes to this Privacy Policy have occurred.